♻️How does circularity in packaging work in practice? A few days ago, we showed it to the EU Commissioner Jessika Roswall who visited one of our members’ service centres to see how our reusable transport packaging operates across Europe. Commissioner Roswall observed the full circle: from the moment empty trays return from retailers to their redistribution and reuse across the continent. These systems are low-carbon, efficient and circular by design, demonstrating that c

The EU’s new Packaging and Packaging Waste Regulation (PPWR) is set to transform how businesses across Europe design, use, and manage packaging. The regulation aims to reduce packaging waste, boost reuse and recycling rates, and accelerate the shift to a circular economy. Discover how SmartRetur helps you navigate the PPWR and unlock new opportunities — see the presentation below.