How does circularity in packaging work in practice?

♻️How does circularity in packaging work in practice? 

A few days ago, we showed it to the EU Commissioner Jessika Roswall who visited one of our members’ service centres to see how our reusable transport packaging operates across Europe. 

Commissioner Roswall observed the full circle: from the moment empty trays return from retailers to their redistribution and reuse across the continent. 

These systems are low-carbon, efficient and circular by design, demonstrating that circularity is not a distant goal, but a tangible reality, where sustainability and efficiency drive each other forward. 

Reusable packaging represents one of Europe’s strongest opportunities to advance the circular economy. With the upcoming Circular Economy Act, the EU can shift reusable transport packaging from the sidelines to the forefront. 

🎬In our video below, our members extend this explanation to you, showing how reuse is already driving European ambitions for waste prevention, resource efficiency and competitiveness, reshaping supply chains traditionally designed for single-use models. Enjoy!